History of Arthur Murray
The history of the Arthur Murray Franchised Dance Studios began in 1912 with aman named Arthur Murray, an American symbol of entrepreneurial success andsocial dancing. Murray was among the first to use advertising techniques consideredcutting edge at the time. His concept of selling dance lessons by mail, one step at atime, took the use of direct mail to a new level.
Whenever a movie involves dance, it’s a good bet that Arthur Murrays has been involved in some way, shape or form. Such movies at Dirty Dancing, Dirty Dancing II, Dance with Me, Beauty and the Beast, Flash Dance, An American President, True Lies, Saturday Night Fever and Scent of a Woman are some of the films which have used Arthur Murray instructors to either teach a dance to the stars and/or dance in the film.